Atlassian "Shatter the Service Quo" Campaign
"Shatter the Service Quo" is Atlassian's multi-channel brand awareness campaign promoting Service Collection — the unified, AI-powered service management suite (JSM, Customer Service Management, Assets, and more). The campaign challenges legacy ITSM by positioning Atlassian as the disruptive force in AI-first service delivery.
Shatter the Service Quo Campaign
"Shatter the Service Quo" is Atlassian's multi-channel brand awareness campaign promoting Service Collection — the unified, AI-powered service management suite (JSM, Customer Service Management, Assets, and more). The campaign challenges legacy ITSM by positioning Atlassian as the disruptive force in AI-first service delivery.
